A Handmade Journey to Digital Growth

At The Red Door Engraving Company every product tells a story. What began as a weekend passion project in a Canadian garage has grown into a full-fledged engraving studio creating personalized, laser-engraved gifts, home décor, and custom wood creations. Their signature Rustic Luxe Boxes and handcrafted keepsakes transform meaningful moments into beautiful, lasting treasures.

But as their range expanded, their previous website struggled to keep up. Product pages felt cluttered, brand storytelling was limited, and updating seasonal collections took far too long. The site simply didn’t reflect the warmth, craftsmanship, and professionalism of their business.

“Our previous setup didn’t allow us to showcase our products in a visually engaging and cohesive way.”

Finding the Right Capital Investment

When The RDE Co discovered our Capital Theme, it was the perfect match, a theme built to highlight visual storytelling while delivering the flexibility and performance a growing brand needs.

“We were able to make it truly our own without needing extensive technical expertise.”

— The RDE Company

Capital gave them the tools to showcase their products and curated boxes in a clean, cohesive layout, capturing the premium feel they wanted customers to experience. With its intuitive setup and flexible customization options, the team was able to build a store that truly represented their brand, without relying on external developers.

“We were able to make it truly our own without needing extensive technical expertise.”

The theme’s drag-and-drop sections, endless linking options, and responsive design became the backbone of their store. Updates that once took hours now take minutes, and the team can easily refresh content, swap layouts, and highlight new collections with confidence.

Reaping the Capital Gains

Since switching to the latest version of Capital, The RDE Co has seen clear returns on their investment, both creatively and commercially.

“We’ve received so much positive feedback on the clean, modern design and how easy it is to browse and explore products.”

— The RDE Company

• Faster site speed and smoother navigation have transformed the customer experience.
• A clean, modern layout has helped elevate their brand’s presentation and product appeal.
• Higher engagement and conversion rates show that customers are staying longer and buying more.
• And on the back end, managing updates and collections is now faster, simpler, and more enjoyable.

“We’ve received so much positive feedback on the clean, modern design and how easy it is to browse and explore products.”

For The RDE Co, Capital didn’t just improve performance, it brought cohesion, clarity, and confidence to their brand online.

Support That Pays Dividends

The RDE Co credits their smooth experience not only to the theme itself, but also to our responsive and knowledgeable support team.

“Our experience with the support team and theme updates has been nothing short of 10/10.”

With reliable updates and hands-on help when needed, they’ve been able to keep their store performing at its best, no stress, no downtime.

A Capital Upgrade

For The RDE Co, choosing Capital was a true investment in design, storytelling, and growth. The theme has given them the creative freedom and technical reliability to scale their business while presenting their products with professionalism and polish.

“It’s visually stunning, highly flexible, and easy to customize… this theme makes creating a professional and engaging online store effortless.”

Capital Results at a Glance

• ✅ Faster site speed and smoother navigation
• 📈 Higher engagement and stronger conversions
• 🖼️ Clean, image-led design that elevates storytelling
• ⚙️ Effortless customization and time-saving updates
• 💬 10/10 responsive support and reliable updates

With Capital, The RDE Co turned their creativity into commercial growth, proving that the right theme isn’t just a design choice — it’s a capital investment in lasting success.

If you’d like to view some demos or to trial Capital for free, click here and if you’d like some more detailed information you can view our documentation site here.