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Trusted by thousands of brands worldwide
Sleek and dynamic, Capital’s chic, streamlined design elevates your fashion offerings. Perfectly crafted to spotlight the unique style and sophistication of your fashion products. Experience the blend of elegance and energy, ideal for making a bold statement in the world of fashion.
Shopify 2.0-ready
Supports the newest features: Predictive search, metafields, and gift card messages
User-friendly settings
Instantly transform the theme’s look so you can reuse your theme time and time again
Fewer apps, greater savings
Gain must-have features that raise conversion rates while reducing the need for apps
Engaging image galleries
Add videos and 3D models to your product page image galleries to boost sales
Unique sections
Explore template sections not found in other themes (e.g. Collage builder and Animated text)
Responsive design
Have your store look great on any device, with considered layouts for any screen size
Product page
| Preorder support | Highlight Preorder products with automatic badges, button wording and messaging. | |
| Product personalisation | Allow your customers to personalise their purchases with our customisation support. Custom text and file uploads are added to your order and displayed on the order summary. | |
| Supports product video & 3D renders | Create an immersive product experience by adding videos (supports MP4, YouTube, and Vimeo) as well as 3D image models so customers can feel more connected to your products. | |
| Customizable swatches | Use automatic HEX color swatches or upload your own image to help customers quickly find the variant they’re looking for. | |
| Cross-selling | Strategically recommend complementary or alternative products to increase upselling opportunities and AOV. | |
| Stock level indicator |
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Generate a feeling of urgency with a stock indicator that highlights low inventory to customers, letting them know time’s running out to make a purchase! |
| Recently viewed & related products | Remind customers about previously viewed products and showcase related items from the same collection or unique items to increase the chances of making multiple sales! | |
| Multiple block options | Every store's product page requirements are unique, so we have an incredible 30 different block types to ensure you surface the right information for your customers to help increase conversion. | |
| Linked products |
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Add individual products as variants on a separate product to showcase all your offerings on both product and collection pages. |
| Collapsible tabs |
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Pack more information into a smaller space using a clean and organized layout. Collapsible tabs allow you to break up key information like product descriptions, shipping prices, care instructions, ingredients and more. |
| Sticky cart |
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Keep the add-to-cart action visible as customers scroll, so buying is always one tap away. Less friction, faster decisions, and a smoother path to purchase. |
| Flexible, eye-catching layouts | Flexible product gallery styles and product form settings ensure you can put your customers’ focus where you want it - including options for large imagery and zoom! |
Collection page
| Product card highlights |
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Showcase your product’s unique selling points right on the product card. Draw attention to benefits using text, images, or lists to help boost conversions at first glance. |
| Product card color swatches | Allow customers to effortlessly browse product colors on collection pages with an engaging variant swatch tool, elevating the shopping experience with a perfect blend of style and convenience. | |
| Custom badges | Add badges to your product cards to promote New launches, offers, limited additions and more. | |
| Advanced, custom filtering | Enable quicker product search and discovery by adding filters based on product availability, price, color, and more. | |
| Flexible grid layout & pagination types | Take control of your product grid with product-per-row options and multiple pagination types, including infinite scroll (as used on Instagram and Facebook), page number navigation, or a one-click ‘load more’ button that keeps customers on your page longer. |
Checkout & cart
| Hidden B2B pricing |
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Hide prices and disable add to cart for B2B-tagged products until customers log in. |
| Buy it now | Enable speedier product purchases from product and collection pages with a direct link to the payment gateway (Shopify checkout, PayPal, Apple Pay, Google Pay, etc.) | |
| In-cart upsell/cross-sell | Increase your AOV (Average Order Value) with smart product recommendations. | |
| Gift wrap and gift message |
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Offer the option to add gift wrapping and personalized messages during checkout to increase your offering and upsell opportunities. |
| Cart notes | Allow customers to provide additional instructions or special requests for their orders. |
Marketing & conversion
| Animated counter |
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Showcase your achievements, milestones, or brand stats with an animated counter that builds trust and credibility in a visually striking way. |
| Offers drawer | Boost conversions with an engaging offers drawer, allowing you to showcase unlimited promotions, discount codes, exclusive deals, and even feature a specific product for direct promotion. Designed to capture attention and drive sales, it provides a seamless way to highlight time-sensitive offers, free shipping perks, or seasonal discounts. | |
| Scrolling banner |
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Shout about your USPs, welcome your customers to the store or create a scrolling gallery. One of the most flexible scrolling banners in the theme store with fades, icons, borders, angles and more. |
| Out-of-stock email | Give customers the option to submit their email address when a product is out of stock so you can notify them when it’s available. | |
| Local pickup | Have a physical store? Let customers search your in stock availability per location to help convert more sales. | |
| Engaging sections |
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Use a wide range of sections to grab your customers’ attention and keep them browsing longer - including Testimonials, Video, Events Calendar, Slideshow, Newsletter, Animated Text, Countdown timer and our awesome Collage Builder! |
| Newsletter | Did you know that for every $1 you spend on email marketing, you can expect an average return of $40? Flow can help you grow your list with strategically placed sign up forms to capture customer emails. | |
| Blogs | Increase SEO visibility, drive organic traffic, and engage customers with related articles and valuable content. | |
| Testimonials | Build social proof and increase customer trust and confidence in your products and brand by showcasing customer reviews with a dedicated testimonial section as well as full design integration with Shopify’s free reviews app. |
Merchandising
| Focused product gallery |
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Spotlight featured products with a sleek carousel-style gallery. Perfect for drawing attention to your hero items and creating a more immersive browsing experience. |
| Product slideshow with scrolling text |
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Create bold, hero-style visuals with product imagery and dynamic scrolling text. A powerful and unique way to tell your brand story while keeping customers engaged. |
| Collage builder |
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Our most flexible section yet! With background videos, countdown timer, video player, image, text, HTML, and plenty more to come - you can configure multiple types of content in whatever configuration you want. |
| Map |
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Display a map of a specific location along with customized text. An ideal method for visually communicating the address and opening hours of a physical/pop-up store and events! |
| Video | Give your customers a more in-depth look at your products and collections with video support in a number of sections as well as the product gallery. | |
| FAQs | Reduce customer support inquiries by displaying FAQs that address common questions and concerns. | |
| Contact form |
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| Events calendar | Keep customers informed about popup stores, webinars, or important brand events on your homepage, events page, about page, blog page, or wherever your calendar is best placed! | |
| Slideshows | An e-commerce classic. Showcase captivating imagery and promotions to keep customers looking for longer. | |
| Age verifier popup | Selling age-restricted products? Comply with regulations with an automatic age verification popup when a customer enters your store. |
Product discovery
| Quiz |
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Guide your customers to the right products with an interactive quiz. From skincare routines to gift finders, quizzes offer a personalised path to purchase that increases confidence and conversions. |
| Bundled products |
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Boost average order value by grouping complementary products together. Let customers add bundles to their cart in a single click, making multi-item purchases easier and more enticing. |
| Improved search | A new and improved search with empty search suggestions, suggested links, and an improved design that will help your customers find your products fast. | |
| Comprehensive mega menu | Easily customize your store’s menu with headers and subheadings, and display up to two promotions to guide customers to key offerings. | |
| Sticky header | Ensure your header is always within easy reach to enable quick navigation throughout your store for a seamless browsing experience. | |
| Announcement bar | Highlight events, promotions, new collections, restocked items, and more with an attention-grabbing bar at the top of the page. | |
| Navigation sections | In an hour long session only 10% of users looking for a product used search according to a Baymard study. Meaning most users prefer menus and curated paths to find what they're looking for. Our Navigation banners help guide your users to where they want to be wherever they are on your store. | |
| Breadcrumbs | Improve SEO, website usability, and overall navigation by providing customers with a clear path to your pages. | |
| Language & region selector | Widen your audience by catering to international customers with language and region options for a localized shopping experience. | |
| Shop the look | Transform browsing into buying with 'Shop the Look,' where complete, curated selections are ready for instant checkout. | |
| Multiple template options to choose from | It only takes a single click to select a variety of templates to customize your store’s appearance and layout. | |
| App friendly | As one of the oldest and most trusted themes in the Shopify Theme Store, we are widely supported by Shopify apps and integrate seamlessly with Shopify’s Product Review and Search and Discovery apps |
What merchants love
"The theme is super easy to use, even if you don't have coding experience. It's very well structured, providing many options for layouts.”
"I really appreciate the collection filters, options for banners. With the advent of Online Store 2.0 it supercharged this theme."
"I have received so many kudos for the look of our website and that’s due to the theme making it easy and intuitive to update."
Merchant success stories
From clutter to craftsmanship — see how Capital helped Teakunique elevate their online presence and grow with confidence.
The Red Door Engraving Company transformed their online store with Capital — achieving faster performance, effortless updates, and a design as beautiful as their handcrafted creations.
4 HIGHLY CUSTOMIZABLE STYLES
FAST AND FRIENDLY EXPERT SUPPORT
100+ POSITIVE REVIEWS
INTEGRATES WITH THIRD-PARTY APPS